Best Practices

It's important for all Nvoicepay employees to put their best foot forward online--this includes on any social media platforms that are being utilized for business purposes. 

Please take note of the following when affiliating a social platform with Nvoicepay.

  • Be clear and concise. Avoid unnecessary jargon.
  • Do not make claims that are not approved.
  • Avoid using hashtags that speak negatively towards other companies, particularly banks.
    • e.g. #betterthanbanks; #banksworstnightmare
  • Refrain from making political statements when speaking on behalf of Nvoicepay (i.e. external communication).

LinkedIn Profile Guidelines

1. Choose the right picture for your profile.

  • Make sure the picture is recent and looks like you.
  • Invest in a professional headshot. Contact marketing@nvoicepay.com to schedule time to take a free, professional headshot.
  • Wear what you would typically wear to work.
  • Smile, especially with your eyes.

2. Add a background photo.

  • Your background photo is the second visual element at the top of your LinkedIn profile page. A background photo grabs people’s attention, speaks to your profession, and sets the context. More than anything, the right background photo helps your page stand out from other sales professionals and engages people's attention.

3. Make your headline more than just a job title.

  • Your headline is prime real estate when it comes to marketing yourself. The headline appears next to your name when someone searches for you, so whatever you write will be their first impression of you, even if they don't visit your page.
  • You have 120 characters to work with, so use this space wisely.

4. Craft an interesting "About You" summary.

  • Be concise--you have 2,000 characters.
  • Expand upon the ideas expressed in your headline
  • Use words that you want to be strongly connected to in your field/industry
  • Highlight your best work and reveal your key differentiators
  • Focus on answering the question – “What’s in it for my ideal customer?”
  • Pay attention to grammar 

5. Keep your contact information up to date.

  • Check to see that all fields contain your current contact information. Pay close attention to spelling and number sequence to ensure inadvertent transposed numbers or misspellings don’t keep someone from getting in touch with you.

6. Create a customized LinkedIn profile URL.

  • When you first set up your LinkedIn profile, you were given a default URL that has your name, followed by randomly-generated numbers. Why not make it something more relevant and personalized?
  • A personalized URL is memorable, easily linkable, and will distinguish you from others when prospects or customers are conducting LinkedIn searches. 
  • Aim for a URL that includes your name, or a close variation. Consider using a middle initial.
  • To set up your personalized URL, look at the list of options on the right side of your profile. Select the option to edit your public URL and make your changes.

7. Highlight your successes in the Experience section.

  • The experience section in your LinkedIn profile resembles the layout of your resume. While it’s appropriate to list your title, company, and tenure, this area shouldn’t just read like a list of your duties and responsibilities. Those items might interest a recruiter, but don’t hold value for prospects/prospective customers. 
  • To capture the attention of prospects/ customers use 2-4 interesting and impressive bullet points for each job you include.
  • Use action words to emphasize the results you helped customers achieve, the methods you used to serve them, initiatives you have led, etc.
  • When you can effectively showcase customer successes in the experience section of your LinkedIn profile, the implication is you were instrumental to the process.
  • Note: When adding your experience with Nvoicepay, please ensure that our company name appears as follows: Nvoicepay, a FLEETCOR company. 

8. Grow your network connections.

  • Your network reflects the quality of your professional relationships. You need to keep growing your connections as you meet people due to LinkedIn’s system of first, second, and third-degree connections; having more connections keeps you visible to others.
  • One easy way to grow your LinkedIn network is to sync your profile with your email address book. This enables LinkedIn to suggest people you could connect with. It’s effective at surfacing relevant people for you to reach out to. No connection requests are sent without your permission, so you can vet all potential connections.
  • Be thoughtful about making connections. The invitations you issue should convey your interest in connecting and the value you intend to offer.
  • Personalize each connection request. Send a note with your request and give the recipient a compelling reason to accept.

9. List your relevant skills and seek endorsements.

  • Scroll through the list of skills on LinkedIn and identify those that are relevant to you, particularly those skills that are directly tied to the industry you work in, and your role. Doing so substantiates your headline and summary, and provides a platform for your connections to endorse you.
  • The key to skills is staying relevant. A long list of skills that aren’t key to who you are or what you do can begin to feel unwieldy. To ensure that your skills remain relevant and evolve as you do, review and update your skills list every 6-12 months.
  • Endorsements from other LinkedIn members and connections substantiate your skills and increase your credibility.
    • Identify connections who you genuinely feel deserve and endorsement from you. That’s often the trigger for people to return the favor.
    • Don’t be afraid to reach out with a polite message asking for endorsement for a few key skills. Remember, relevance matters. Reach out to people whose endorsement you’d really value.

10. Request recommendations.

  • While endorsements give people a quick, visual sense of what you’re valued for, recommendations are personal testimonials written to illustrate the experience of working with you.
  • Third-party recommendations carry a lot of weight with prospects and customers.
  • Recommendations should come from someone who can directly speak to your characteristics and strengths.
  • To seek recommendations from your network:
    • Click the “ask for a recommendation” button in the top right corner of the recommendation section in your profile.
    • Take the time to think about who you would most value a recommendation from. Type their name in the “Who do you want to ask?” field and personalize your request.

11. Share relevant content from your LinkedIn feed.

  • Nvoicepay and internal stakeholders have dedicated a significant amount of time to develop relevant collateral which is perfect to share with your LinkedIn network. Play an active role in your network by appearing in your connections’ LinkedIn feeds in a way that adds value for them.
  • Sharing:
    • Keep an eye on your personal LinkedIn feed, as well as Nvoicepay’s, and review the content that has been published.
    • Engage with and share the content you feel is relevant to prospects and customers in your network.
    • Try to avoid sharing content created/underwritten by competitors.

12. Add comments to content that you share across LinkedIn.

  • When you add comments to your shared content, you give yourself greater prominence within the LinkedIn feed.
  • Comments express your viewpoints and establish your opinion as a thought leader in your network.
  • Make sure your comments are factual and not misleading. Steer clear of making comments that can be viewed as confrontational or materially controversial.

13. Follow relevant influencers for your industry.

  • Following relevant influencers on LinkedIn puts a range of interesting content in your feed, which you can share with your network.
  • It also gives context to your LinkedIn profile by demonstrating your passion for what you do.

14. Join relevant industry-specific groups or association pages.

  • Join or follow industry-specific groups or associations to show prospects and customers what you offer, and how you work with people.
  • List the LinkedIn groups you’re a member of in your profile to make it easy for your network to identify which ones you belong to.

15. Keep your page active.

  • LinkedIn is more than an online resume—it’s a networking social media site. To get the most out of it, you need to remain active.
  • Check out what other people are posting and engage with them with comments.
  • Like and share Nvoicepay posts and other posts that strike you as helpful.
  • Join one or two groups that are on LinkedIn which align with your professional interests.

16. Showcase your commitment to learning.

  • FLEETCOR has provided Nvoicepay with access to LinkedIn Learning courses. Make a commitment to spend at least one hour each week to complete courses that are relevant to you, both professionally and personally.
  • After completing a course, take the opportunity to add the completed course certificate to your LinkedIn profile. If you feel that others in your network would benefit from a course that you have taken, share it across your network.