Questions?

If you have any questions about our advertising guidelines, please email marketing@nvoicepay.com.

FLEETCOR Advertising Guidelines and Guardrails

The FLEETCOR Advertising Guidelines and Guardrails outline the way in which its subsidiaries may speak about their products and services. The document includes information on the following:

  • Advertising guidelines
    • Types of claims
    • Substantiation of claims
    • Fair, truthful, and not deceptive claims
    • Disclosures
  • Guardrails for specific claims
    • Pricing and timing
    • Endorsements and testimonials
    • Email advertisements

Download the FLEETCOR Advertising Guidelines and Guardrails document.

A few highlights that advertisers should be aware of:

  • Determine what evidence you need to support the claim. If the claim does not specify the basis of the claim, then you must have competent and reliable evidence to make the claim.
    • Examples: If a claim states that the purchase of a product or service will "save you 3%," then you must have competent and reliable evidence showing that customers will see such savings.
    • The average customer is expected to be able to reasonably achieve any touted results under normal conditions.
  • All claims in our advertisements must be fair, truthful, and not deceptive.
    • An advertising claim is unfair if it causes, or is likely to cause, substantial harm to consumers. Substantial harm most often involves a monetary harm to a consumer, such as when an advertiser coerces a customer into purchasing unwanted goods and services. The harm must be an injury that the customer could not reasonably have avoided. In addition, an advertising claim is unfair if the advertisement is unethical or unscrupulous.
    • An advertisement is deceptive if it contains a representation, or omits information, that 1) is likely to mislead consumers acting reasonably under the circumstances, and 2) the representation or omission is material.
  • Do not use the term "new" unless the product or service is entirely new or has been changed in a functionally significant manner.

Trademarks

Nvoicepay holds several trademarks, as listed below. 

Download Nvoicepay's Trademark List here.

Mark

Reg. No.

Goods/Services

Status

Deadlines

NVOICEPAY AP ENTERPRISE

5730267

Class 42.  Software as a service (SaaS) services featuring software for automated processing of accounts payable and payment of invoices and management of supplier payment processes.

Registered April 16, 2019

Supplemental Register

Section 8 Declaration of Use due April 16, 2025

Renewal due April 16, 2029

NVOICEPAY AP GLOBAL

5173318

Class 42:  Software as a service (SaaS) services featuring software for automated processing of accounts payable and payment of invoices and management of supplier payment processes.

Registered March 28, 2017

Supplemental Register

Section 8 Declaration of Use March 28, 2023

Renewal due March 28, 2027

NVOICEPAY AP GATEWAY

4607473

Class 9:  Computer software for processing accounts payable and electronically paying invoices by credit card, payment card, purchase card, electronic funds transfer, or by check, and maintaining vendor information

Registered July 2, 2014

Supplemental Register

Section 8 Declaration of Use

Filed (Acceptance Pending)

Renewal due September 16, 2024

NVP CARD

4253070

Class 36:  Providing a virtual payment card that allows electronic payment of accounts payable invoices to vendors enrolled in a private payment card network

Registered

December 4, 2012

Principal Register

Section 8 Declaration of Use filed and accepted April 10, 2019 

Renewal due December 4, 2022

NVOICEPAY AP ASSIST

3982309

Class 9:  Software for processing accounts payable and paying invoices by credit card, electronic funds transfer or check

Registered

June 21, 2011

Principal Register

Renewal filed and accepted September 4, 2020

Renewal due June 21, 2031

NVOICEPAY

3,843,340

Class 9:  Software for processing accounts payable and paying invoices by credit card, electronic funds transfer or check.

Class 36:  Bill payment services. Accounts payable debiting services.

Registered

August 31, 2010

Supplemental Register

Renewal filed and accepted May 4, 2020

Renewal due August 31, 2030

[logo]

3,888,773

Class 9:  Software for processing accounts payable and paying invoices by credit card, electronic funds transfer or check.

Class 36:  Bill payment services. Account payable debiting services.

Registered

December 14, 2010

Principal Register

Renewal due December 14, 2020

Renewal filed September 16, 2020 (Acceptance Pending)

Renewal Due December 14, 2030